FRACTIONAL CMO
Marketing Direction, without the full-time hire
Marketing needs your attention. But so do your clients, your people and the business you’re running.
As your fractional CMO, I set the priorities, guide your team and suppliers, and review what’s working — so you can spend less time directing marketing and more time leading your business.
For established professional services and technology businesses across Australia.
Visibility Day
2 hrs • $2,800
You shouldn’t have to lead the marketing as well.
You may have a capable marketing person, an agency or a collection of suppliers. Yet you’re still the one joining the dots.
What should we focus on? Does this sound like us? Why are we spending money on that?
Or perhaps nobody owns marketing, so it happens whenever you find the time.
I become the experienced marketing lead alongside you: understanding the business, making recommendations and giving the people doing the work clear direction.
We agree on the time and support you need each month. You stay involved in the decisions that matter, with someone experienced taking responsibility for keeping the marketing moving.
Less on your plate. More purpose behind the work.
Your team needs more than another list of marketing ideas. They need to know what matters, why it matters and what to do next.
Depending on your priorities, I can take responsibility for:
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Setting the marketing plan and
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Your team needs more than another list of marketing ideas. They need to know what matters, why it matters and what to do next.
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Depending on your priorities, I can take responsibility for:
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Setting the marketing plan and deciding what comes first.
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Clarifying your message so people understand why you’re worth choosing.
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Turning business priorities into clear briefs for your team and suppliers.
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Guiding campaigns, content and website improvements.
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Finding client stories and evidence that help build trust.
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Reviewing performance and recommending what to continue, change or stop.
You get someone connecting the strategy, the people and the activity. Your team or agreed specialists handle day-to-day delivery, with clear direction to work from.
Your business has outgrown marketing that depends on you.
This is for established professional services and technology businesses with proven expertise, clients who value their work and ambitions their marketing needs to support.
It’s a strong fit if:
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You have people doing marketing, but nobody experienced leading it.
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Every brief, message and decision keeps coming back to you.
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Your marketing doesn’t reflect the quality of your business.
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You’re investing in activity without a clear sense of what it’s achieving.
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You want senior marketing judgement without committing to a full-time hire.
We work best together when you’re ready to share what’s happening, make decisions and give a focused plan time to work.
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We have more confidence and clarity in my company brand with a clear strategy to to implement consistently over the next 6 months and beyond.
Mark
True North Solutions
Someone who can get across your business quickly.
I’m Trish Anderson, founder of StoryLens Brand Studio.
I bring around 25 years of experience across technology, communications, delivery and leadership, alongside brand strategy and creative direction.
I understand complex businesses, competing priorities and the challenge of getting good people working towards the same goal.
For technology businesses, that means less time explaining the basics before we can get to the useful conversations. For professional services, it means knowing how to turn knowledge, experience and client results into value people can understand.
I ask the questions, help make the decisions and give your team practical direction.
A fractional CMO who connects your brand and marketing.
A fractional CMO provides senior marketing leadership for an agreed amount of time each month.
My approach brings together what your business stands for, how you communicate its value and where your marketing needs to focus.
That means your positioning informs your message. Your message guides your campaigns and content. And your activity has a clear purpose connected to your business goals.
I work alongside your internal team, agency and specialist suppliers, helping them work from the same priorities and reviewing progress with you.
If we need to clarify your positioning and marketing strategy first, The Unmistakable Brand VIP Day can provide that foundation. Fractional leadership then helps your team put it into practice and adapt as the business evolves.
Ready for marketing to stop coming back to you?
Start with The Brand Gameplan Call, a free, 20-minute conversation.
Tell me who’s doing your marketing, what keeps landing on your desk and what you’d like to change.
We’ll work out whether fractional marketing leadership is the right fit, what support would be useful and how the engagement could work — including timing and investment.
You don’t need a polished brief. Just an honest conversation about where you need help.