Most businesses don’t need more marketing. They need clarity. This article breaks down what brand strategy is, why it matters, and how it helps you communicate with confidence, attract the right clients, and build trust through a clear, consistent message.

<p>A strong brand is rarely built on visuals alone. It grows through clarity: the ability to say the right thing, to the right people, in a way that feels

Small tech teams don’t need a full‑time CMO — they need clarity, direction, and a system their founder, tech lead, and VA can actually run. This article explores why the fractional CMO model is exploding, how it helps lean tech teams grow faster, and why it’s becoming the smartest way to access senior marketing leadership without the overhead.

Your Best Headshot Yet: A Practical, No‑Fluff Guide to Showing Up Confident, Prepared, and Camera‑Ready

AI content could make up 90% of the web by the end of 2026. Think AI will help you stand out? Think again. In a world drowning in machine-made posts, the real advantage belongs to those who show up as themselves. Authenticity isn’t just a buzzword—it’s what audiences crave. Here are five simple, trend-driven ways to rise above the noise and make your online presence unforgettable.

Creative agencies aren’t just about pretty logos anymore. At StoryLens Media, we help brands show up with confidence through video, photography, messaging, and branding. By blending human storytelling with smart tech like AI, we craft content that’s authentic, strategic, and impossible to ignore.

Video for social media is the fastest way to grab attention, build trust, and grow your brand. With short, authentic clips, you can stop the scroll, connect with your audience, and boost visibility. From behind‑the‑scenes moments to quick tips, video for social media makes your message memorable and shareable.

Strategic visuals build trust, drive sales, and deepen loyalty. Commercial photography is your brand’s most overlooked asset.

Most people think of photography as the final step in branding. But if your visuals aren’t rooted in strategy, they’re just decoration.

You can be the most qualified person in the room and still be overlooked. It’s not because you lack expertise. It’s because your brand presence isn’t keeping up with your authority. Opportunities don’t just come from what you know — they come from how you’re seen. Here are three signs your brand presence might be holding you back: 1. You Cringe at Your Own Online Profiles If you hesitate before sharing your LinkedIn, website, or speaker bio, that’s a problem. Outdated headsho

Trish is the founder of StoryLens Media - where strategic brand photography meets story-led consulting.

Not sure what to wear for your headshot? This guide breaks down everything from fit and colour to grooming and accessories—so you can show up looking sharp, comfortable, and aligned with your personal brand. Whether you're suiting up or keeping it casual, we've got you covered.

Explore how a strategic brand photoshoot can transform your visual identity. Learn how StoryLens Media captured authentic, purpose-led content for Robinson Rd Marketplace—designed to connect, engage, and elevate brand presence.

As a headshot photographer who works closely with purpose-driven brands, I often get asked: “Do I need a headshot or brand photography?” The answer isn’t always straightforward—but it’s an important one.

Being prepared for your commercial photosoot makes all the difference. Learn how to prepare for your shoot and meet your campaign goals.

Welcome to the new Samford Photography Studio

<p>In the world of football, where passion runs high, and community spirit thrives, having a robust brand strategy can be the game-changer a club needs. As someone who spends a significant part of the week at the club (#footballislife), I was thrilled to take on the challenge of enhancing the communications for Samford Rangers Football [&hellip;]</p>

<p>In our crazy, busy, modern-day world, brand identity is king! It&#8217;s the secret sauce that makes your brand memorable and trustworthy. But how do you ensure your brand is consistent? It&#8217;s about ensuring a unified brand experience across all digital channels. From your website to social media, every touchpoint should reflect your brand&#8217;s identity. Why [&hellip;]</p>

Personal branding… It’s not just for celebrities or influencers anymore! Personal branding has become more important than ever.

<p>Small Businesses invest in their marketing and advertising to attract customers, but some ignore the importance of branding. Learn how it can make a difference for your brand today. Branding isn’t just for the big guys. Yes, some of the big guys have the best brands in the business but those brands weren’t developed by [&hellip;]</p>