From Seed Idea to Standout Brand

CLIENT

Adorn Landscaping

TYPE OF CLIENT

Landscaping and garden design

LOCATION

Brisbane

THE BRIEF

Launching a business during a pandemic demands more than grit—it requires clarity, confidence, and a brand that connects. Gavin and Jordana came to StoryLens Media with a vision: to build a premium landscaping brand that would stand out in the tightly held Samford region. With no digital footprint and no brand identity, our challenge was to define Adorn from the ground up—and introduce it with impact.

WHAT WE DID

Brand Strategy & Positioning

Crafted a brand identity that felt premium, approachable, and deeply local—mirroring the founders’ attention to detail and community roots

Defined Adorn’s brand voice to be warm, refined, and quietly confident—positioning them as trusted experts, not just service providers

Developed messaging pillars around craftsmanship, connection, and regional pride

Messaging & Content Strategy

Built a tailored content plan for Instagram and Facebook to inspire, educate, and connect with the Samford and Dayboro communities

Focused on storytelling, behind-the-scenes visuals, and seasonal landscaping tips to build trust and engagement

Visual Identity & Website Direction

Designed a clean, polished website that balanced aesthetic elegance with strategic clarity

Ensured every word and image reflected Adorn’s premium positioning and local expertise

Brand Photography

Captured a full suite of brand imagery—from team portraits to project details—to visually express Adorn’s quality, personality, and professionalism

Used real locations and natural light to reflect the brand’s grounded, regional feel

Local Launch Strategy

Activated the brand through grassroots promotion, community group engagement, and targeted messaging that spoke directly to regional homeowners

Prioritised clarity and connection over volume—making sure every impression felt intentional

THE RESULT

Adorn Landscaping didn’t just launch—they became the name locals trust. Their brand presence now reflects the quality of their work: polished, personal, and premium. From zero visibility to top Google rankings and a thriving local following, Adorn’s brand now speaks clearly, confidently, and consistently. With strategic messaging, intentional content, and custom brand photography, they didn’t just show up—they made an impression.