Building a premium local brand from the ground up
CLIENT
Adorn Landscaping
TYPE OF CLIENT
Landscaping and garden design
CATEGORY
Brand Partner • Brand strategy • Positioning • Messaging • Content strategy • Photography
LOCATION
Brisbane
THE BRIEF
Gavin and Jordana had a vision for a premium landscaping and garden design business in Samford, but no brand identity or digital presence to introduce it. They needed a clear position, a distinctive message and a connected way to reach homeowners in Samford and Dayboro.
WHAT WE DID
We defined Adorn’s positioning, voice and key messages, then carried them through its visual identity, website and local content plan. Brand photography showed the founders, their work and their attention to detail. A launch strategy and community-focused content gave Adorn a clear, consistent way to introduce the business to local homeowners.
THE RESULT
Adorn launched with a distinctive brand, clear messaging, a polished website and a practical content direction designed for Samford and Dayboro. Its craftsmanship, personality and local knowledge were visible in one coherent brand experience—from the first introduction to the imagery and stories used in ongoing marketing.
