A respected project management firm needed a brand to match its reputation.
CLIENT
Lyons Project Management
TYPE OF CLIENT
Construction Project Management
CATEGORY
Brand Partner • Brand strategy • Positioning • Messaging • Creative direction
LOCATION
NSW
THE BRIEF
Lyons Project Management had earned trust through the quality of its work, but its brand did not yet communicate the expertise and professionalism behind that reputation. The opportunity was to clarify its position and build a more distinctive, premium presence for the next stage of the business.
WHAT WE DID
We defined the brand positioning and sharpened the messaging so Lyons could communicate what made its project management expertise valuable. We then set a more premium creative direction and created photography and video to bring the people and professionalism behind the work into view.
THE RESULT
Lyons gained a stronger brand foundation and a more coherent way to present its expertise across its marketing. The refreshed positioning, messaging and visual direction helped the public brand better reflect the quality of the work and gave the business a clearer platform for future growth.
