From Trusted Project Managers to Trusted Brand
CLIENT
Lyons Project Management
TYPE OF CLIENT
Construction Project Management
CATEGORY
Brand Strategy and Messaging
LOCATION
NSW
THE BRIEF
Lyons Project Management is a respected name in regional NSW construction—but their brand wasn’t reflecting the depth, precision, and professionalism they deliver on-site. StoryLens Media partnered with Lyons to build a strategic brand foundation that speaks with clarity, authority, and confidence across every platform.
WHAT WE DID
Brand Strategy & Messaging
Defined Lyons’ brand purpose, pillars, and voice to reflect their leadership in compliance-driven construction
Crafted messaging that speaks directly to councils, government bodies, and commercial clients
Developed a signature brand line: “We bring structure, systems, and certainty to complex construction projects — so our clients can deliver with confidence.”
Visual Identity & Direction
Designed a grounded, high-contrast aesthetic using earthy tones, blueprint-inspired graphics, and real project photography
Created visual guidelines for photography, typography, and layout to ensure consistency across platforms
Content Strategy & Planning
Built a 1-month content plan to launch the new brand voice and drive engagement across LinkedIn, website, and email
Focused on five key content pillars: project insights, compliance leadership, regional impact, process clarity, and team culture.
THE RESULT
Lyons now shows up with clarity and confidence across every touchpoint. Their brand speaks for itself—reinforcing trust, attracting aligned clients, and positioning them as the go-to authority for regional construction projects. From proposals to social media, their messaging is strategic, consistent, and unmistakably Lyons.
