Future Bosses in the Making: Capturing Brisbane’s Young Entrepreneurs
CLIENT
Miniboss Business School
TYPE OF CLIENT
Business School
CATEGORY
Campaign Messaging, Photography, Video
LOCATION
Brisbane
THE BRIEF
Miniboss Business School wanted to showcase the energy, ambition, and creativity of their young entrepreneurs during a three‑day program in Brisbane. The goal was to capture not just the events themselves, but the story behind them — kids learning from prominent Brisbane business leaders, building their own ventures, and pitching for funding in a “shark tank” style forum. They needed photography and video content that would resonate with parents, partners, and future students, while elevating the school’s brand presence online.
WHAT WE DID
We began with the story: the audience Miniboss wanted to reach and the message they wanted to convey. From there, we designed a content plan that balanced stills, b‑roll, and polished reels across the three days.
• Day One & Two: We captured the kids visiting local businesses, learning directly from Brisbane entrepreneurs. Each visit was documented with photography, b‑roll, and finalised reels tailored to highlight the unique lessons and experiences at each business. We also produced a brand video for their website, showcasing the opportunities available to students and positioning Miniboss as a launchpad for young innovators.
• Day Three: The program culminated in a high‑energy “shark tank” style startup forum. We filmed the kids pitching their ideas, asking for funding, and presenting their ventures with confidence. Alongside stills and b‑roll, we created speaker reels for judges and presenters, ensuring the event was captured from every angle and could be repurposed for future promotion.
Throughout, our team of photographers, videographers, and editors worked seamlessly to deliver a suite of content that was both strategic and story‑driven — assets designed to perform across websites, social media, and media features. Along with social media messaging that complemented their story, their brand.
THE RESULT
Miniboss Business School walked away with a comprehensive library of photography and video content that captured the spirit of the program and the ambition of its students. The brand reels and event coverage now serve as powerful tools to:
• Showcase the program’s impact to parents, partners, and future students
• Elevate the school’s positioning as a leader in youth entrepreneurship education
• Provide evergreen content for their website, social media, and promotional campaigns
• Highlight the credibility of the Brisbane entrepreneurs involved and the opportunities available to kids
The final deliverables didn’t just document the event — they told a compelling story of possibility, confidence, and innovation. Miniboss now has content that builds trust, commands attention, and ensures their brand is remembered.
