From Brisbane business visits to the national stage
CLIENT
Miniboss Business School
TYPE OF CLIENT
Business School
CATEGORY
Brand Partner • Brand storytelling • Photography • Film • Content
LOCATION
Brisbane
THE BRIEF
Miniboss Business School wanted to show what its young entrepreneurs actually experienced: visiting prominent Brisbane businesses, learning from experienced owners, pitching their business ideas Shark Tank-style to a panel of business leaders for funding, then presenting at the national championships for the overall prize. The opportunity was to tell the full story of the programme, not just document isolated events.
WHAT WE DID
We captured the programme through photography, film and supporting content—from business visits and learning moments to the student pitches and national championships. The creative direction focused on the people, progress and ambition behind the experience, giving the school a connected story to share with students, families and the wider community.
THE RESULT
Miniboss gained a collection of photo, film and content that showed students learning from established business owners, developing and pitching their ideas, and taking their work to the national stage. The story gave the school richer material to communicate what makes the programme meaningful and memorable.
