Making support easier to recognise and reach
CLIENT
MISA
TYPE OF CLIENT
Not-for-profit counselling and support
CATEGORY
Brand Partner • Brand strategy • Positioning • Messaging • Visual identity • Website
LOCATION
Strathpine, Brisbane
THE BRIEF
MISA supports men and their families through life’s challenges. It needed a clearer way to communicate that support and a modern, approachable presence that reflected the value of its work.
WHAT WE DID
We refined MISA’s positioning and messaging to make its purpose and services easier to understand. We elevated the visual identity with a warmer, more contemporary look, then brought the strategy, language and design together in a new website with clear paths to counselling, workshops and contact.
THE RESULT
MISA now has a more cohesive, professional brand and a website that better communicates its value. The refreshed identity and clearer language help people understand the services available and make taking the first step feel more approachable.