A year of local content, planned before the cameras rolled
CLIENT
Strictly Marketing
TYPE OF CLIENT
Shopping centre marketing agency
CATEGORY
Brand Partner • Content strategy • Retailer interviews • Photography • Reels
LOCATION
South East Queensland
THE BRIEF
Strictly Marketing needed a steady stream of useful social content for the shopping centres it markets. Each centre had its own retailers, customers and reason for locals to visit. The challenge was to capture those differences in a way its marketing team could use throughout the year.
WHAT WE DID
We started each content day with the story the centre needed to tell. For Albany Creek Shopping Village, Meadowbrook Shopping Centre, North West Plaza and Robinson Road Marketplace, we developed a brand story and shoot strategy, suggested community-led angles, and mapped the photography, retailer interviews and reels to a practical shot list. On location, we captured the people, products, services and everyday moments that give each centre its local character.
THE RESULT
Across the content days, Strictly Marketing gained a versatile library of photography and short-form video to support 12 months of social media content and marketing plans. The planned story angles also gave its team a clearer way to present each centre and its retailers to the local community.