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From Headshots to a Brand People Could Trust
CLIENT
Trellis Media
TYPE OF CLIENT
PR & Media Training
CATEGORY
Brand photo and film
LOCATION
Brisbane
THE BRIEF
Brooke launched her own consultancy after years of helping senior executives, political leaders and organisations communicate with confidence. She thought she needed professional headshots. What she actually needed was a way to communicate her expertise, build trust and introduce her business before she'd even spoken to a prospective client.
WHAT WE DID
Rather than simply creating new photos, we built a strategic library of visual assets around Brooke's message and the experience of working with her.
We created a founder brand film that now sits front and centre of her website, helping visitors understand who she is, what she believes and why she's worth choosing in less than 90 seconds.
Alongside this, we captured strategic brand photography that shows not only who Brooke is, but how she works, the expertise she brings and what it's like to partner with her. We also created a suite of short-form brand videos so she could communicate a consistent message across LinkedIn, her website and every other platform where her audience discovers her.
THE RESULT
Brooke walked away with far more than a collection of beautiful images.
She now has a strategic visual library that builds trust wherever her business shows up—helping prospective clients understand her professionalism, experience and approach before they ever make contact.
As Brooke said:
"Oh my gosh, I had no idea how good this could be. Trish and Natalie made the process so easy and so impactful."
Because this wasn't about creating content for the sake of content.
It was about giving Brooke the confidence and assets to launch her next chapter with a brand that finally reflected the calibre of the work she delivers.
