A STARTUP ON A MISSION
CLIENT
Adorn Landscaping
INDUSTRY
Landscaping & Outdoor Design
LOCATION
Samford, QLD
BRIEF
Starting a business is never simple—doing it in the midst of a pandemic? That takes clarity, confidence, and strategy. Gavin and Jordana came to us with the seed of an idea: to build a premium landscaping brand that stood out in the tightly held Samford region. With zero digital footprint and no brand presence, the challenge was twofold: define the Adorn brand from the ground up and introduce it to the right audience with impact.
WHAT WE DID
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Positioned the Adorn brand to feel considered, approachable, and premium—reflecting the founders' attention to detail and local expertise.
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Developed a tailored content strategy for Instagram and Facebook, designed to inspire, educate, and connect with the local community.
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Designed and built an SEO-optimised website, balancing aesthetic polish with search-friendly structure to give Adorn a standout presence from day one.
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Launched a local digital campaign, combining Google Ads, Facebook ads, and grassroots promotion via Samford and Dayboro groups to drive awareness and bookings.
RESULT
Adorn Landscaping is now the name locals turn to. The brand hit the ground running, securing top ranking on Google for key phrases like “Samford landscaper” and “Dayboro landscaping.” Their online presence mirrors the quality of their work—approachable, polished, and trusted in their community. In an unpredictable climate, they didn’t just launch—they thrived.
Client testimonial
“Felt like we had a partner, not just a service provider!”
From day one, it felt like we had a partner who understood both branding and business. We’re beyond thrilled with the result.
Jordanna Reynolds
Owner
at Adorn Landscaping