POSITIONED TO THRIVE

CLIENT

Ocean View Estates

INDUSTRY

Winery & Restaurant, Wedding Venue

LOCATION

Ocean View, QLD

BRIEF

The winery needed to increase brand awareness, drive more traffic to its estate, and ultimately boost sales of its wines, dining experiences, and accommodation options.

WHAT WE DID

Created a strategic visual direction that aligned with the brand’s positioning—polished, approachable, and rooted in calm confidence. Every image was intentional, designed to evoke trust, professionalism, and connection.
Directed and produced brand imagery that could work across channels—from website headers to social media tiles—ensuring consistency and storytelling cohesion across all touchpoints.
Developed a content calendar framework to support consistent, purposeful communication. This included category planning, visual sequencing, and strategic repetition to build brand recognition without redundancy.
Crafted messaging pillars that guided caption writing and content themes—so every post could pull its weight, whether it was educating, reinforcing credibility, or connecting emotionally with potential clients.
Built a library of ready-to-use brand assets, from launch visuals to brand snippets and testimonial templates, to empower the client to show up with clarity and consistency post-launch.

RESULT

Ocean View Estates emerged with a renewed digital presence—one that mirrors the experience they offer onsite: elevated, memorable, and rich in character. Through refined messaging and a narrative-led content strategy, we repositioned them as more than just a venue—we made them a destination.

Every image, post, and headline was crafted to communicate the brand’s essence—from the premium wines and rolling hills to the intimate moments they host daily. The new website experience supported this story with improved navigation, elevated design, and SEO foundations that boosted organic traffic and discoverability.

Engagement increased, visibility soared, and the content now works harder—anchored in strategy, built for connection.

Pouring a glass of sparkling rose on a table

Keywords

In the top 10 spots in their local area

20%

Increase in engagement

Across social media channels

200%

Increase in website traffic

Within the first 6 months

11,000+

Facebook followers

Up 20% since campaign commencement

What the Client said

" Trish is extremely knowledgeable and has a flair for what people are looking for and wanting to hear. I would recommend Storylens to any business wanting to build their presence and visitation. I feel like we can trust her to manage everything as we are time poor and can now focus on other things within the business."

Winners and owners of ocean view estates

Kate Honnef

Owner, Ocean View Estates