DRIVING ECOMMERCE
CLIENT
Elska Interiors
INDUSTRY
Interior Design & Digital Products
LOCATION
Brisbane, QLD
BRIEF
Elska Interiors was ready to transition from inspiration-led content to a commercially-driven digital experience. They weren’t just designing beautiful spaces—they were building a business that blended creative expertise with scalable offerings. To do that, they needed an online presence that sold their story, their products, and their aesthetic—seamlessly.
WHAT WE DID
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Integrated an elegant e-commerce store, designed to house and sell digital products (starting with their eBook range), in a way that felt aligned with their design sensibility
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Directed a personal brand shoot to produce intentional, on-brand photography—capturing both behind-the-scenes and elevated lifestyle shots to use across their website, social media, and marketing
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Refreshed their website visuals and messaging to align with the new sales-focused direction, ensuring clarity of offer and consistency in tone
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Built a lightweight content strategy framework, outlining key messaging themes, visual content ideas, and suggested cadence for maintaining momentum post-launch
RESULT
Elska Interiors emerged with a cohesive, elevated digital ecosystem—one that not only reflected their design values but also supported their new commercial direction. With professional imagery, a clear value proposition, and a seamless path to purchase, they now have the tools to grow with intention.
What the Client said
"StoryLens were quick and efficient in completing my website update (which would have taken me ages) and gave other valuable advice at the same time. It's so great to have a business like The Digital Creative in your corner."
Bec
Owner, Elska Interiors