The "Meet the Retailer" campaign for Strictly Marketing was designed to spotlight the heart of the community—its local retailers. Through a strategic pre-planning session, we uncovered compelling narratives that blended individual retailer profiles with community-centered stories, reinforcing the shopping precinct’s strong local connections. The campaign brought these stories to life, highlighting the retailers' contributions and the center’s community-first approach, fostering deeper engagement with shoppers.

The Lyons Project Management brand transformation was designed to align with their growth beyond the startup stage, reinforcing a more professional, sleek, and premium identity in the competitive construction industry. Through a strategic analysis of competitors and industry positioning, we refined their brand messaging, values, and goals, ensuring their new identity reflected authority, credibility, and high-end service offerings.

The rebranding process incorporated The StoryLens Method™, elevating their visual identity and online presence with a bold, sophisticated website featuring a dark-toned aesthetic that reinforces their premium positioning. A renewed focus on team expertise and success stories strengthened their credibility, presenting Lyons as an industry leader in strategic project management.

The Chameleon Avenue brand storytelling project was designed to highlight the connection between Claire and her business, reinforcing the personal brand behind the brand. Through a strategic personal brand shoot, we uncovered the stories that shaped Claire’s journey, expertise, and vision, ensuring her presence was authentically integrated into the brand’s identity.

Using The StoryLens Method™, we crafted a visual narrative that showcased Claire’s passion for refined design and functional elegance, aligning her personal story with Chameleon Avenue’s commitment to style and versatility. The final collection of imagery positioned Claire as the heart of the brand, creating a deeper emotional connection with her audience while reinforcing credibility, trust, and brand alignment.

The Ocean View Estates & Winery project focused on uncovering the stories that would deepen audience connection and reinforce the brand’s identity as a destination of experience and authenticity. Through a strategic content framework, we identified the narratives that resonated most—capturing the heritage, craftsmanship, and immersive winery experience that set Ocean View Estates apart.

Using The StoryLens Method™, we developed a cohesive content strategy, refined website messaging, and crafted high-impact visuals that showcased the estate’s unique atmosphere. The result was a brand presence that not only highlighted its premium wines, dining, and hospitality but also created an emotional bridge between Ocean View Estates and its audience, strengthening engagement and reinforcing its place as a must-visit destination.