Strategic First Steps: Launching with Purpose

CLIENT

Radford HR

INDUSTRY

Human Resources & Workforce Solutions

LOCATION

Gold Coast, QLD

BRIEF

A new HR startup came to us excited to build their brand. But before hiring a team or investing in tools, they needed clarity. Who are we? What makes us different? How do we want people to see us? They weren’t just launching a business—they were shaping how the world would understand and trust them.

WHAT WE DID

We ran a one-day Brand Discovery Workshop to help them build a brand with purpose, direction, and impact. Here’s what that involved—and why it mattered:

Defined their brand DNA: We uncovered their mission, values, and vision—so they could lead with meaning, not just marketing.
Mapped their audience and value: We identified who they serve and why those people would choose them—so they could speak directly to the right people.
Charted the customer journey: We looked at every step a client might take—from first impression to long-term loyalty—so they could design a thoughtful, consistent experience.
Explored tone and aesthetic: We shaped how the brand should feel—confident, warm, modern—so every touchpoint would feel intentional and aligned.
Audited the market: We studied competitors to find the gaps—so they could stand out instead of blend in.
Crafted a clear brand position: We gave them language and messaging they could own—so they’d never struggle to explain who they are.
Designed visual tools: We created a logo, brand elements, and starter brand sheets—so they could show up professionally from day one.

RESULT

Instead of rushing into hiring or tech decisions, they now have a clear brand foundation. They know who they are, how to talk about it, and how to show up with confidence. No wasted spend. No confusion. Just a brand that reflects their purpose, connects with their audience, and sets them apart.