Story-First, Camera-Ready: A Smarter Approach to client Content
CLIENT
A Queensland-based marketing agency serving a diverse portfolio of service-driven brands across lifestyle, health, and hospitality industries.
INDUSTRY
Creative & Digital Marketing
LOCATION
Gold Coast, QLD
BRIEF
The agency needed a consistent stream of visual content for their clients’ campaigns throughout the year—including photos and reels—that aligned with each brand's message. They were seeking a more strategic, story-driven approach to content creation beyond generic visuals.
WHAT WE DID
We partnered with the agency to create several brand-specific content shoots, each guided by a customised Brand Story & Shoot Strategy. Instead of simply turning up with a camera, we crafted a structured, strategic plan that gave each shoot clarity and purpose.
This framework included:
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Brand Discovery & Story Alignment – understanding the unique positioning and voice of each client
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Defined Shoot Objectives – what each session needed to communicate and achieve
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Creative Direction & Moodboards – visual alignment with campaign messaging
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Shot Lists & Reel Concepts – tailored to campaign goals, platform optimisation, and storytelling angles
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Session Timeline & Prep Guides – ensuring clients arrived ready and confident
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This process was delivered through a professionally designed strategy guide with sections such as: The Process, Session Objectives, Brand Story, Shot List & Execution Strategy, Timeline, Mood Board, Preparing for Your Session, Confirmation, and Session Add-ons.
RESULT
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Stronger Brand Cohesion Across Client Campaigns - Each shoot produced content aligned with campaign goals, brand tone, and visual identity
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More Effective Reels and Visual Assets - With story-driven angles baked into planning, content performed better in engagement and clarity
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Improved Shoot Efficiency - The guide eliminated confusion, helped stakeholders prepare, and ensured smooth creative execution
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Agency Retained Strategic Edg - By offering branded storytelling as part of their service delivery, the agency elevated their value to clients
Client testimonials
“A True Pro—Highly Recommended”
We’ve worked with Trish and her team across multiple client projects, and she delivers every time. Her strategic approach—especially her ability to translate brand story into visuals—is a total game-changer. Trish isn’t just a photographer; she’s a storyteller, a creative partner, and an absolute professional. Every shoot is seamless, purposeful, and aligned with the bigger picture.
Brisbane Agency Owner
“Nothing felt too hard or uncomfortable”
Trish is a magician!!!! A genuine, intelligent and creative mind.
Kate Gray
Owner
at Gray Matters Speech Pathology
“StoryLens Media didn’t just improve our digital presence—they transformed how we connect with our audience.”
Their approach goes beyond aesthetics—it’s about building trust, clarity, and impact through storytelling.
K Lyons
Director
at Lyons Project Managemeny